The world is our territory
SPMJ reaches the entire planet with partner agencies on all continents.
It is a consolidated channel to re-enforce global brands inside Brazil and to support those who are initiating a global launch.
From reputable laboratories to large aviation companies, renowned research institutes and companies leading their sectors, the varied portfolio of SPMJ is proof of success as a differentiating factor.
We have the solutions for modern communication and are aligned with the international market for each necessity, whatever your area of focus may be.
This is what we have been doing since 1986, in the pre-globalized era and without internet. Our company already had this advanced strategy ahead of the times.
The experience of dealing in distinct segments of the market helps us to plan a better strategy of communication, reconciling the necessities of each company with whatever is the most innovative and modern in the informational world.
A reporter has sought me out. How should I act?
What the client says is what will be registered. Because we understand in depth the journalistic environment and the logic of the press, we know how to orient our clients about what to say, how to behave, what details are important, how to be clear and concise, avoiding incorrect interpretations, which are difficult to repair after being published. Even more in this age of rapid media models, with information gushing from all sides. In the end, the media is the message, as Marshall McLuhan declared decades ago.
At a press conference, it is not advised to deliver unhappy, incorrect or poorly elaborated news: that is the quickest way to poison your corporate image. But we offer the efficient anecdote: training in the relation between press conferences and the press, simulating real situations, such as interviews or announcements about any topic, with the support of a video team that specializes in behavior, as well as providing an analysis of the vision of the media about your sector.
Communication is also corporate
Communication is not limited to readers and telecasters: the area of corporate communication is fundamental to optimize the efficiency of the work of a company. And it is not only aimed at your internal environment, but abridges also consumers, partners and different institutions. For good corporate communication, we conduct internal and external opinion surveys (interest groups) and analysis of tendencies and scenarios, as well as partnerships with consultants and agencies specialized in direct marketing and propaganda.
Any business is subject to adverse situations or unexpected problems. Our solution: prepare yourself before to be able to confront those crises, which could be fatal for your image if they are poorly managed. For thirty years SPMJ has been developing programs to orient companies and executives to manage crises and controversial situations, training them to speak adequately with the media, third parties, community or public at large. For each crisis, a solution.
How to circulate on social media
Today social media reaches into all corners, so of course there is the necessity to orient companies about the appropriate management of these tools, which become essential in relating to their clients and in building a positive corporate image. We know how to elaborate personalized positioning which will generate the best results for your brand.
Sifting through news
The volume of information that circulates daily is enormous, much of it incorrect, confusing or incomplete. How do we separate the jewels from the trash? Allow the division of SPMJ, specialized in monitoring news and tendencies in Brazil and the world, locate, filter and prioritize the contents that could most interest your business. From there, we track specific trends that will guarantee a good image of your company – all with daily monitoring through bulletins and analysis.
What do people think of your company?
The virtues of a company are of little importance if the perceptions of the market and of consumers about the image or reputation are not positive – at the end of the day, this is what prevails, generating undesired assumptions. Therefore, it is essential to research and analyze those perceptions to be able to create a better communication strategy to reinforce, revert or correct rumors. And this is another specialty of SPMJ.
News in view
Other than constant spreading of news in the print media and digital media, many companies develop their own periodical publications, as a way of widening the sharing of content about themselves. It could be a paper magazine, a newsletter, a blog, or even an informative pamphlet. It depends on your personalized communication plan that our company knows how to create, thanks to much experience.
Events bring attention and profit
Holding events, as long as they are planned with the strategy of constant communication, brings positive results, as SPMJ has shown since 1986, when we began to organize them. And for each sector there is a more effective type of event, from road shows for the finance community to attract new investors, to large public events, like the inauguration of shopping centers. It is an opportunity to bring together many people on one occasion and spread, in an efficient manner, the desired content.
Take interest in society
Companies that only look for profit tend to generate negative perceptions of themselves, even more in a time in which information circulates abundantly. Those who are socially responsible, who show interest and commit themselves to the surrounding society gain respect and prestige. Looking at this new tendency, SPMJ develops special projects to correct relations between corporations and communities, establishing partnerships with third party institutions. You can only win.
Our know-how from more than 30 years in communication services, projects with Brazilian and international companies, has brought with it many exciting experiences. See some highlights from this history:
SPMJ expands its international reach: it is the newest member and the only Brazilian representative of the Global Network of Public Relations Networks – PRN, an international alliance of consultants specialized in communication. With the inclusion, PRN expands its network to 25 countries.
With continuous plans of expansion in Brazilian and international markets, SPMJ grew, added new clients and businesses, and moved to a new building, with spacious offices to service the growing demands of our clients. The new offices are modern, well-located and well-planned for our agency to work with segments of the market that are increasingly diversified, offering innovative services and new communication tools.
To better communicate its activities and global positioning, SPMJ renovated its brand and launched a new site in May of 2017. The new logo uses a more modern font, with a design that transmits stability and new horizons. The site, also remodeled, presents the principal image and successes of the agency with friendly language and a more sophisticated design.
SPMJ begins to work in the Chinese market through a partnership with the Agency ProEXPO, specialized in corporate communication in the industry of electronic products. With this, SPMJ adds yet another client to its portfolio: Microlab, one of the principal providers of wireless speakers, launching, exclusively in Brazil, the series M200 Platinum.
In plain international expansion, SPMJ is chosen as one of the four best agencies among the 18 which attend, globally, Proexport Colombia, an organization connected to the Ministry of Industry, Commerce and Tourism of Colombia. The award took into account the results reached by the agencies in their countries to incentivize the influx of tourists and attraction of new types of investments for Colombia. SPMJ Comunicação supported Proexport Colombia to promote commercial trade and international tourism between the countries, the focus of the organization.
SPMJ begins to integrate, as the only Brazilian member, with the (now dissolved) Pinnacle Worldwide, an association with its central office in the United States, joining together 70 independent communications companies around the world. The objective is to promote business among the associates to offer integrated packages of communication to international clients.
After only four years of business, SPMJ is already bound to reach the world: winning the account of Allison Transmission (General Motors Group), conducting educational campaigns for the press in the principal countries of Latin America, about the benefits of the automatic shift in medium and heavy vehicles, with emphasis on the contribution of the equipment to the health of motorists in urban transport.
The portfolio of SPMJ is filled with national and international clients, a challenge that few agencies are able to sustain for as long as we have. See some companies which have helped to build our story and who trust SPMJ:
Want to begin an incredible project together? The SPMJ team is ready to serve your company with diverse services of communication.
Contact us and tell us how we can help you.